NEWS. 10/31/17

ICR Launches the ICR Lifestyle Lab to Help Clients Conceive. Create. Connect.

Specialty Practice Highlights the Firm’s Consumer and Lifestyle Public Relations Offering

Powerful, Comprehensive Solutions Uniquely Integrate Corporate Communications, Digital Branding and Social Media Services

NEW YORK (October 31, 2017) – ICR, a leading strategic communications and advisory firm, today launched a new, fully-integrated consumer and lifestyle communications specialty practice – the ICR Lifestyle Lab. Born out of client demand, the ICR Lifestyle Lab conceives communications programs that create connections between brands and their target customers leading to increased awareness, heightened reputations and longstanding loyalty.

“The newly-branded ICR Lifestyle Lab is a differentiated consumer and branding communications practice that helps companies develop emotional connections with their customers in real, tangible ways, thereby increasing brand visibility, changing perceptions, creating loyalty and, most importantly, driving traffic and sales,” said Tom Ryan, CEO. “Our firm has seen great success in the consumer lifestyle space for years and, when combining those services with ICR’s industry leading financial communications and advisory practices, the ICR Lifestyle Lab allows us to offer a comprehensive suite of communications services to support our client’s business and communications objectives across all audiences from investors to employees to consumers.”

The ICR Lifestyle Lab specializes in working with consumer-facing companies across myriad of verticals – from restaurants, omnichannel retail and consumer packaged goods to entertainment, hospitality, travel, home, consumer technology and not-for-profit – conceiving and creating culture-buzzing campaigns that connect brands directly to their consumers with measurable results. Select, integrated service offerings include influencer engagement and blogger advocacy programs, celebrity integrations, digital and social branding and positioning, experiential marketing and events, partnership and sponsorship activations, product launches, review and award programs, philanthropic and corporate social responsibility positioning, drumbeat media relations campaigns and more.

“We understand that there’s exactly zero separation between traditional, social and experiential touchpoints,” said Anton Nicholas, Partner at ICR. “That’s why we brought together the most passionate storytellers, happiest agitators, media freaks and content geeks from the worlds of consumer, corporate and digital communications to operate as one, cohesive army working to exceed any client’s needs from every angle and approach. From the conception to connection, initial engagement to true behavioral change, we help clients create programs that measurably move the needle.”

In addition to consumer lifestyle public relations, the ICR Lifestyle Lab also helps companies drive awareness and deepen engagement with media, influencers and potential investors through corporate public relations, digital branding and social media services. From executive visibility and corporate positioning to website design and development, digital advertising and social media management, the ICR Lifestyle Lab maintains an award-winning team of writers, designers and producers – including a full-service video production studio – that services clients across all major industry sectors and every stage of the corporate life cycle, from emerging, pre-IPO companies to mature multinationals.

For inquiries or more information, visit ICRLifestyleLab.com or contact Seth Grugle, senior vice president and head of the ICR Lifestyle Lab (seth.grugle@icrinc.com). Follow the ICR Lifestyle Lab on Instagram or Twitter (@ICRLifestyleLab).

About ICR
Established in 1998, ICR partners with companies to optimize transactions and execute strategic communications programs that achieve business goals, build credibility and enhance long-term enterprise value. The firm’s highly differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to more than 500 clients in approximately 20 industries. Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America maintaining offices in New York, Norwalk, Los Angeles, Boston, San Francisco, Hong Kong and Beijing.

Learn more at www.icrinc.com. Follow us on Twitter at @ICRPR.

Media Contact:
Seth Grugle
646.277.1272
seth.grugle@icrinc.com


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