03/20/19

PR Vice President

ICR, a leading corporate communications firm, is seeking a Vice President to join its Corporate Communications team. This person will work closely with senior management to provide critical communications and media relations support to the firm’s diverse roster of clients, in industry sectors that could include consumer, retail and restaurants. This individual will be responsible for leading multiple accounts, and be relied upon to develop and execute strategic corporate communications plans that advance clients’ business objectives, influence public opinion and enhance corporate reputation. This individual will assist on and be able to lead crisis communications and special situation projects. The ideal candidate is passionate about media relations and excels in a team environment where management and junior staff work hand in hand to achieve outstanding results.

Responsibilities:

  • Play an active role in the research, planning and development of strategic corporate communications programs
  • Drive execution of corporate communication strategy, including aggressive pitching of business, financial and trade media
  • Develop or refine corporate messaging to ensure the client’s value proposition is conveyed in a clear and compelling way
  • Have and maintain strong relationships with business, financial and trade media
  • Develop client content, including bylined articles, press releases, media pitches, and digital content
  • Proactive media relations to achieve quality, high-impact placements on a regular basis in business and financial media outlets
  • Maintain and enhance client relationships
  • Understand the client’s overall business objectives and develop strategies in order to effectively promote specific campaigns
  • Involvement with new business efforts, including playing an active role in pitches and the drafting of pitch and proposal materials
  • Be able to work closely with others in a collaborate, team environment

Qualifications:              

  • 10+ years of relevant agency or corporate/financial PR experience, showing proven editorial placements in business media
  • Demonstrates ability to effectively manage clients and accounts, including managing junior staff, client issues, budgets, etc.
  • Ability to take initiative and proactively pitch and anticipate client needs
  • Strong writing skills and experience developing compelling pitches
  • Social media savvy is a plus
  • Critical and structured thinker with superior analytical and problem solving abilities
  • Ability to synthesize information, set and execute on strategic and tactical objectives
  • Excellent organizational and planning skills; able to work quickly under pressure, handling and prioritizing multiple assignments
  • Creative and energetic personality
  • Exceptional attention to detail and follow-up
  • S/B.A in public relations, marketing, business communications or related field preferred

03/20/19

PR Vice President

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