Cleantech Case Study #2
Situation
This small-cap global consumer product testing and quality assurance company retained ICR to support their November 2009 IPO, and to develop and execute a comprehensive investor relations and financial communications strategy post-IPO.
Strategy & Tactics
The Company serves a vast array of businesses around the world, helping each drive innovation while establishing confidence and trust with their customers. That great range of business partnerships required that ICR identify a similarly wide range of target analysts, investor conferences, and media forums to increase visibility of the Company's unique story.
Results
ICR's efforts garnered a substantial amount of visibility among the investment community and broader public, including interviews with the Company's CEO on CNBC's "Opening Bell." Despite the volatile market, still reeling from the global economic crisis, the Company's stock appreciated 46% in its first year of trading, and the IPO was named "IPO of the Year" by Environmental Finance magazine in July 2010.