Private Equity Case Study
Situation
ICR was retained by this newly formed private equity firm specializing in the consumer sector to generate awareness and visibility as they actively looked for acquisitions for their first fund.
Strategy & Tactics
ICR highlighted the company's deals and supported the PR needs of its portfolio companies. ICR made key introductions to potential deal candidates and other ICR clients, and generated additional visibility by securing speaking opportunities for partners at high-profile forums, including the ICR XChange Private Day. ICR also introduced the partners to key M&A and retail business reporters to provide commentary on the industry and obtain coverage of their deals.
Results
ICR secured key coverage in high-profile publications and syndicates, including The Wall Street Journal, The Daily Deal, Dow Jones, and Bloomberg News.