Retail Case Study
Situation
This $7.5B market-cap fashion accessories, company specializing in watches, accessories, and apparel, engaged ICR to assist the Company in elevating its business and growth strategies with the investment and analyst community as they transitioned from a single brand with a "domestic-only" focus to a multi-brand, multi-category "global" Company.
Strategy & Tactics
ICR worked with the Company to identify and articulate the advantages of its business model and growth strategies on conference calls, investor meetings, and analyst days. To showcase the company's unique style, ICR introduced and organized the Company's first-ever merchandise showroom meetings, held an IR Day at Company headquarters, and evaluated and arranged meetings with targeted investors and analysts. Acquisitions and the licensing of new brands, geographies and businesses were promoted within the context of the Company's overarching corporate story. We supported the Company's secondary offering with comprehensive presentation material development and investor targeting. We also worked hand-in-hand with the Company through crisis situations involving stock options and executive changes.
Results
The ICR Consumer Team's in-depth knowledge of the retail space and their relationship with this vertical's most influential analysts led to a more than doubling of analyst coverage and the addition of high-quality, long-term investors in the U.S. and Europe. Stock price appreciated at a CAGR of 28% over the 9-year period, with the market-cap rising to $7.5 billion from just under a billion in 2002.