Every company operates under the close scrutiny of multiple stakeholder groups. Investors, customers, employees, government, local communities, and the media are all prepared to tell your story—and if you don't, they will.
How these groups perceive and adopt the messages you deliver is critical to maximizing equity and building brand value. ICR’s Corporate Communications group helps companies articulate and deliver a winning corporate story to key constituents. Comprised of global PR agency veterans, former journalists, political consultants, lawyers, and senior corporate communication professionals, the group works in close coordination with our Investor Relations teams to leverage and build upon the successes and momentum of each. It’s an integrated approach that puts you in control of your corporate reputation—exactly where it should be.
Corporate Positioning
Corporate positioning is the articulation of a company’s overall value proposition and its underlying business strategy. It serves as its "Communications DNA," informing and directing all communications programs and activities.
ICR’s integrated approach ensures that clients engage the full range of constituencies when creating and delivering messages: shareholders, employees, partners, vendors, the press, government agencies, and local communities.
We help clients define and develop their positioning through a structured process of competitive intelligence, media analysis, internal and external interviews, and market research. We ensure that your corporate brand serves as a rallying point for employees, is a magnet for customers and business partners, and positively contributes to the bottom line through increased investor awareness and confidence.
Business & Financial Media Relations
ICR develops media strategies and outreach programs that maximize executive time and for reaching the audiences that matter most to them. We ensure that appearances and interviews deliver maximum impact through expert media and presentation training, plus comprehensive message development. Our integrated approach also ensures that all messages align with–and complement the company’s investor relations objectives.
ICR clients regularly appear on CNBC, CNN, MSNBC, Bloomberg TV and in The Wall Street Journal, The New York Times, Investor’s Business Daily, Fortune, Forbes, BusinessWeek, Business 2.0, Fast Company, and other leading business publications, as well as key trades and local outlets.
Employee Communications
ICR provides award-winning employee communications expertise. We help businesses inform, educate, and motivate employees through channels such as CEO e-mails, newsletters, all-hands meetings, employee surveys, and “cascade programs” that drive messages throughout the organization and align employee attitudes with business goals.
Employee communications is especially critical during periods of intense change such as M&A, senior executive turnover, IPO, crisis, new business strategy implementation, and other major events. ICR ensures that employees are the first to hear of key developments (instead of through newspapers or Web rumors), allowing them to make the greatest possible contribution.
Executive Visibility & Speechwriting
Senior management is the face of a company and a valuable corporate asset. Ensuring that its authority and experience are well regarded is often a key to achieving larger goals. We develop platforms and campaigns to raise executive profiles, and ensure that key constituents are confident in the company’s leadership. We craft speeches, addresses, statements and other forms of thought leadership that not only position the message effectively, but the messenger as well.