Insights

We believe in having a strong voice on topics that matter to industry leaders, the investment community, and the business and financial media. Our team shares its insights based on in-depth analysis, an understanding of the issues, and how they apply to companies in all stages of their lifecycle.


 

Integrated Communications in the Life Sciences

One of the biggest challenges to achieving communications integration in the agency and corporate setting is culture.

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How to Handle Bad Financial News

To say the markets have been dizzying this year is an understatement. Stock instability, the Brexit vote, and an uncertain political climate in the U.S. have required companies to adjust to…

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Focus on Life Science and Healthcare Sectors

ICR Healthcare, a newly-branded specialty practice that provides communications counsel and support for ICR’s growing roster of clients in the biopharmaceutical, medtech and healthcare services sectors.

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The Value of PR: Lighter on Clip Books, Heavier on Revenue Creation

A significant transfiguration has occurred for PR in recent years as the internet and emerging technologies have reshaped the business landscape. Today, through its newfound ability…

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PR Seeks Social Media: A Match Made in the Digital Era

ICR As public relations professionals, we can’t so much as “swipe right” today without considering the important impact social media makes on every story we tell, every connection we make…

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Washington and Crisis, a Unique Relationship

Crisis communications and Congressional hearings are inevitably intertwined, proving the adage that the most dangerous place to be in Washington is between a politician and a TV camera. The recent…

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Don’t let Unicorns Fool you – The Tech IPO is not an Ancient Myth

Remember the market clamor about a possible tech bubble in 2014? It was a different time with dozens of successful IPOs and newly emerging unicorns – those hot private companies claiming…

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Communicating in the Golden Era of Shareholder Activism

Carl Icahn. Bill Ackman. Nelson Peltz. Daniel Loeb. These are the names that have struck fear into the hearts of every public company CEO in America since the corporate raider days of the 1980s…

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Navigating the Growing Healthy Living Industry

Increasingly more companies are focused on health and wellness. The paths of two divergent sets of consumers – boomers and seniors who are living to older ages and managing new health…

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The art of IPO communications, and why it matters

With the short amount of time between an IPO filing becoming public and the completion of the IPO, the transition from private company to public can feel like a whirlwind. In a matter of weeks…

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The Communications Role in the M&A Rebound

The use of strategic communications unquestionably plays a significant role in helping to ensure the success of a transaction through its different phases. It helps inspire confidence, minimize…

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The mainstreaming of shareholder activism

The prevalence of shareholder activism signals a new frontier for crisis communications. The practice of activism has evolved, its players have grown more sophisticated, and companies and their…

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