Kevin McLaughlinManaging Director
With over 20 years of marketing strategy and PR experience across technology sectors and verticals, Kevin has been responsible for managing hundreds of campaigns, launches, and media tours for businesses of varying stages – from startups, to well-funded and established private companies, to public corporations.
For 15 years, Kevin was acting Principal at Resound Marketing, a Princeton-based integrated marketing agency which he co-founded in 2003, and led expansion efforts in New York and San Francisco. His technology PR experience has spanned a variety of enterprise technology brands that have shaped market sectors, leading to public offerings or acquisitions by the likes of Oracle, Adobe, Monster Worldwide, and others. Within the technology sector, Kevin has built practices focused on SaaS platforms, data analytics, adtech and martech, healthtech, messaging and collaboration, mobile, fintech, edtech, HRtech, networking, IT consulting and managed services, e-commerce, consumer electronics, and more.
Kevin brings a combination of business and technology acumen to each communications program, honed by working closely with C-suite executives to craft corporate positioning and drive campaigns that turn mind share into market share.
Prior to Resound, Kevin held roles as a business process re-engineering and systems migration analyst for MetLife Securities, Inc., and media director for a boutique enterprise technology PR firm. Kevin has been quoted on marketing insights by The Associated Press, The New York Times, U.S. News & World Report, PR News, Entrepreneur, and other national press. He holds a B.A. in Economics from Princeton University and is an active member of the Princeton University Alumni Schools Committee.