The restaurant landscape is changing rapidly with emerging concepts taking considerable market share from more established companies. Positioning the corporate brand is critical, but it must be backed by high-quality menu options and service that truly sets the business apart. Being on-trend with the consumer and having a credible unit growth plan that addresses a real market opportunity are critical to achieving and maintaining a premium valuation.
ICR’s restaurant team is a force in the private and publicly traded restaurant world, developing investor, media, and crises plans for quick-service, fast-casual, casual and fine-dining concepts. We have also been a “go to” partner in the sector for IPOs and secondary offerings (both advisory and communications), M&A, spin-offs, and “go-privates” with more than 75 transactions over the last 15 years. Our experience is rounded out by numerous shareholder activism assignments, executive transitions, and the creation of corporate video for a variety of purposes, including IPO roadshows.