E-commerce and omni-channel strategies are changing the way many retailers and consumer brands are running their businesses, and providing significant growth opportunities to go along with an increasingly competitive and disruptive environment. While companies are often judged on whether they are building a winning business model or just driving sales and short-term results, today there is more sensitivity to this issue than ever. In addition, in this new age of viral social reviews, the need for companies to control the perception toward their brands, products, management teams, and growth strategies on Wall Street and in the media has been amplified dramatically.
ICR’s Retail & Consumer Group works with more than 75 public and private companies on executing strategic communications programs that navigate today’s changing environment. We have also advised on dozens of IPOs where the positioning, packaging, and presentation of a company’s long-term prospects make a critical first impression and establish a foundation for long-term success as a public company. Client retention is a major priority, and most of our clients have been with us for many years, working with the same staff throughout their tenure with ICR.