The number one driver of equity value in the software and security sectors is growth. This is evidenced by the fact that companies with projected growth of 40 percent or more trade at significantly higher multiples versus the overall peer group (even though two thirds of the companies in this top tier growth category are expected to lose money this year). Even outside of this group, many other software and security companies with growth profiles of 25% or greater also achieve premium valuations. Most important, companies of any growth profile need a stage to tell their stories in relation to major trends that institutional investors are highly focused on, such as cloud, big data, analytics, vertical software, mobile, open source and data security among others. Successful companies also effectively communicate intelligent plans for growth, the size of their TAM, ROI and barriers related to their technology, as well as the scalability of their business model. This is especially important for companies operating at a loss, considering the increased level of scrutiny software and security investors are placing on the path to profitability and longer-term scale. ICR understands the tremendously complex nature of the multi-faceted technology space, and how to orchestrate a compelling story that stands out in the market place.
ICR is the only firm with more than 150 cumulative years of senior level experience covering the software and security sectors on both the sell-side and buy-side. This presents a major advantage for our clients as they prepare to tell their story to the Street via public company earnings calls, the media, IPOs, M&A transactions and a wide array of other strategic events. Our differentiated backgrounds and experience are the reasons our IPO Advisory market share has been 70+% with software related IPOs over the last 5+ years, in addition to executing or advising on the post-IPO IR program for more software and security companies than any other firm. ICR has the expertise and experience to anticipate and prepare management to address potential concerns and help focus key messages on the topics that matter most.
Software & Security PR
PR plays an essential part in standing out within the increasingly complex software and security sectors. ICR has the added benefit of a fully integrated, knowledgeable PR team focused solely on the technology sector. The team’s experience ranges from managing PR and media around IPOs and other strategic or financial events, to preparing for and responding to a wide range of crises, and the full range needs in-between. ICR’s tech PR capabilities are specifically curated to provide an ongoing global understanding of the disruptive technology landscape, the competitive matrix and the conversations being driven by the media – thereby providing a clear value proposition for companies seeking to build and protect the value of their business. We help clients develop a competitive advantage through carefully articulated positioning, strategic media strategy and meaningful thought leadership platforms to amplify their most important messages. The seamless fusion of ICR’s software/security analyst experience and corporate communications expertise provides a truly valuable and strategic asset for our clients.