![[logo] ICR](img/logo-icr.png){kind=logo}
Digital Media
video-enhanced powerpoint
ICR pioneered the Video PowerPoint, a solution that enables non-US companies to communicate their message powerfully and effectively to the US capital markets. By combining best-in-class video production with unparalleled US capital markets expertise, ICR produces Video PowerPoints that enable companies to attract new investors, partners, and access untapped pools of capital.
A Video PowerPoint:
- Is a 10-12 minute PowerPoint presentation that incorporates video images to tell a company’s complete story
- Utilizes an English-language voice-over to help non-English speaking companies overcome language barrier to reach new markets
- Showcases facilities, management, and products to give investors the “look and feel” of a business they may never have seen
- Presents and explains financial performance
Reduces risk of misstatements or communication error that lead to disclosure violations and company liability - Increases exposure by leveraging internet distribution
Can be assembled using in-house resources, lowering costs - Cost-effectively “updateable” for changes to fundamentals/numbers
- Maximizes interaction with US-based investors
Our deep expertise in the capital markets means that, unlike ad agencies, marketing consultants or typical video production companies, we:
- Understand how to read, analyze and present financial results
- Know how to craft a message to appeal to the target capital markets audience (we were that audience!)
- Comply with SEC governance and disclosure regulations
- Leverage strong personal relationships with lawyers, bankers, and institutional investors to increase exposure for our clients