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Digital Media
video annual reports
The Video Annual Report™ (VAR), as developed by ICR’s Digital Media team, can strengthen, broaden and lower the cost of your annual shareholder communications.
The VAR is a 3-5 minute video production that replaces or enhances the “Letter to the Shareholders” or glossy front portion of the print annual and leverages an internet distribution model to strengthen, broaden, and lower the cost of annual shareholder communications.
VAR’s provide:
- Stronger Messaging
The VAR is a powerful, dynamic communication that delivers a company’s message in a more compelling way than print. By employing visual imagery and unscripted testimonials that elicit the passion, pride and commitment of management, employees, partners and customers, the VAR builds intimacy with and makes a lasting positive impression upon potential stakeholders. - Broader Reach
Unlike the traditional annual report, which is primarily concerned with existing shareholders, the VAR leverages the internet to reach new audiences. The VAR reaches these audiences on their own terms and at the moment of maximum interest. As financial content increasingly moves online, readership for traditional paper documents will decline. The ease of accessibility online lowers the barriers to inquiry for the broader investment community. - Lower Cost
Traditional annual reports can cost hundreds of thousands of dollars. Seventy-five percent of these costs can be printing and mailing alone. By leveraging internet distribution, VARs will position companies to dramatically reduce the costs associated with the annual report by virtually eliminating paper and mailings. Currently, the VAR can save on print costs and mailing weight by substantially reducing or eliminating the glossy pages in a print annual.