Client: Buffalo Wild Wings
Outlet: Forbes
Date: 10/29/2007
Summary: Buffalo Wild Wings continues to exhibit strong growth and in order to build awareness of its successful and impressive performance over the last decade, ICR worked with Forbes to include a profile story of the Company in the publication’s annual “Best 200 Small Companies” issue. The result was a four page feature article on the success story that is Buffalo Wild Wings. It was one of only three companies profiled from the list of 200.

Client: athenahealth
Outlet: Fox Business Network
Date: 10/16/2007
Summary: athenahealth, an on-demand provider of business services to doctors and medical practices, had the single best IPO of 2007, as of mid-November. ICR helped secure prominent media coverage throughout the IPO process and also capitalized on the successful debut by immediately securing an extensive live interview with Fox Business News following the expiration of the company’s quiet period. ICR utilized its strong relationships in the media to secure this interview on the second day of broadcasting at Fox’s widely anticipated business news network. The interview allowed CEO Jonathan Bush to highlight the successful IPO and the company’s unique business model.

Client: US BioEnergy
Outlet: Associated Press Newswire
Date: 06/13/2007
Summary: US BioEnergy is one of the country’s leading producers of ethanol but it was a relatively unknown quantity prior to engaging with ICR in late 2006.  In addition to extensive coverage secured with CNBC, Bloomberg, Dow Jones and other financial outlets, USBio was very committed to emphasizing its commitment to the American farmer and Midwestern communities.  In an effort to project that message to a wider audience, ICR secured a profile story with the Associated Press reporter Steve Karnowski who covers agricultural business in the Minneapolis-St Paul region where US BioEnergy is based. On the same day that Steve ran the US BioEnergy profile he also ran a piece on the state of overall ethanol market, prominently positioning US BioEnergy as a thought leader on the space. The strategy to leverage the power of the newswire was successful as the industry piece appeared in over 40 newspapers nation wide, including the Los Angeles Times, Houston Chronicle and Kansas City Star while the profile article ran in key newspapers throughout the Midwest such as the St Paul Pioneer Press, Brookings Register and Waseca County News, each of which are in rural markets significant to the business.

Client: Jamba Juice
Outlet: BusinessWeek
Date: 06/11/2007
Summary: As a leader in healthy-blended beverages, Jamba Juice launched a new breakfast platform earlier this year which included an all-new chunky smoothie. Focusing on innovation and marketing to tell the business story, ICR secured a two-page profile on the Company’s unique strategy, raising awareness of Jamba Juice in the business community as a fast growing, healthy lifestyle brand.

Client: Capital Institutional Services (CAPIS)
Outlet: Pensions & Investments
Date: 06/06/2007
Summary: As part of its efforts to raise the visibility of privately-held independent institutional broker Capital Institutional Services (CAPIS), ICR orchestrated a thought leadership campaign that included a high impact industry survey that CAPIS sponsored with Greenwich Associates.  The results of the industry survey, which focused on the timely topic of “soft dollars,” were announced at a packed media luncheon that ICR arranged in New York City. The resulting media coverage positioned CAPIS as the “go to” source for clients and reporters interested in the latest industry and regulatory developments concerning the use of soft dollars in the institutional brokerage community.

Client: Buffalo Wild Wings
Outlet: CNNMoney.com - Fortune
Date: 06/06/2007
Summary: In an effort to continue building awareness of the Buffalo Wild Wings brand within the financial community, ICR reached out to Fortune reporter Matthew Boyle.  The result was a feature profile on the Company including a focus on CEO Sally Smith.  Our focus was on Buffalo Wild Wings’ strong and consistent growth since Sally joined the Company in 1994, when she got the Company back on its feet and began its transition into one of the hottest fast casual chains on Wall Street.  Sally’s strategy and unique leadership have continually taken the Company in a strong, positive direction with a hot rising stock price.

Client: Metabolix, Inc.
Outlet: The Independent (London, England)
Date: 05/16/2007
Summary: Bioscience company Metabolix, Inc., needed to increase global visibility with the launch of its newly-branded biodegradable plastic, Mirel. In preparation for the launch, ICR conducted an online survey on the subject of plastics in the environment, to highlight the results during the subsequent launch event.  ICR turned the event into a press conference, packing the room with media and securing substantial coverage of the survey and the brand launch, including an interview with CNBC.  With international coverage of paramount importance, ICR secured an interview for the company’s CEO with The Independent, one of the United Kingdom’s leading newspapers, which resulted in this feature story that was later syndicated globally.

Client: Armor Holdings, Inc.
Outlet: BusinessWeek Magazine
Date: 08/07/2006
Summary: As a leading $3b+ aerospace and defense company, Armor Holdings is well known for its manufacturing capabilities, but the company also wants to increase its reputation as a leader in technology and R&D. ICR secured a full-page feature in the "Science & Technology" section of BusinessWeek on the company’s recent licensing of a technology known as "liquid armor."

Client: Centigon
Outlet: CNBC “On The Money”
Date: 07/27/2006
Summary: ICR helped Centigon, the world’s leading producer of armored vehicles, launch its latest vehicle by orchestrating a press event at a vehicle test track. In addition to extensive print coverage, ICR secured a feature package on CNBC that highlighted the company’s products not only to investors but to potential customers.

Client: Open Energy Corporation
Outlet: CNBC "Power Lunch"
Date: 07/23/2006
Summary: For Open Energy, a new player in the renewable energy space, raising awareness is key to success. ICR secured a feature interview on CNBC from the floor of one of the country’s largest homebuilders trade shows. Open Energy was one of only two companies featured out of hundreds that displayed at the show.

Client: Ruth's Chris Steak House
Outlet: CNBC "Morning Call"
Date: 06/09/2006
Summary: ICR secured a live 7-minute interview with CEO Craig Miller on the issue of portion control in the restaurant industry which highlights Ruth’s Chris’ sales, entrees, service and clientele while further establishing Miller as a leading executive in the industry.

Client: Crocs, Inc.
Outlet: Fast Company Magazine
Date: 06/01/2006
Summary: Following Crocs’ emergence from the post-IPO quiet period, ICR immediately positioned the company with a prominent feature in Fast Company magazine that provided an ideal forum for communicating this young company’s incredible growth story. Subsequent features have included Fortune, CNBC and the Los Angeles Times.

Client: MarineMax
Outlet: Smart Business
Date: 05/22/2006
Summary: As part of its charge to help raise the profile of America’s largest recreational boat dealer within the financial community, ICR secured a series of prominent business stories that profiled the company’s business strategy, including profiles in The Daily Deal, NYSE Magazine, CNN.money and a cover story in Smart Business magazine, showcasing CEO Bill McGill’s approach to building a high-performance company.

Client: Home Décor Products, Inc.
Outlet: Forbes Magazine
Date: 03/2006
Summary: Although a private and relatively small company, ICR was able to secure a substantial and very positive profile in Forbes for HDP, an emerging leader in the internet retail space for home goods.

Client: DJO
Outlet: CNBC "Outside the Box"
Date: 02/15/2006
Summary: In an effort to raise the profile of DJO Inc. – a leading medical device company – ICR secured a lengthy profile on CNBC's "Outside the Box" which features some of the Company’s innovative rehabilitation and regeneration products for the non-operative orthopedic and spine markets.

Client: K2, Inc.
Outlet: Forbes Magazine
Date: 03/01/2005
Summary: In an effort to highlight K2 and Chairman and CEO Richard Heckmann’s strategy to consolidate the sporting goods sector, ICR secured a series of business and management profiles including this feature in Forbes magazine. ICR also secured profiles in Business 2.0, CFO magazine, The Daily Deal and NYSE Magazine during the same six-month period as part of this initiative.